The ClothME Manifesto

Start with the person

Every decision begins with a question: How does this improve the customer’s life?

Can we save them time? Help them choose with more confidence? Make shopping for their family easier? Introduce them to a business they’ll love?

Growth matters because it allows us to serve more people. It has to come with an experience worth returning to.

Make fit the foundation

Today, shoppers repeatedly work out their size across different brands and stores.

We believe a personal Fit Profile should become a reusable part of shopping—helping people discover suitable products wherever they choose to buy.

ClothME starts with fit-powered discovery in our marketplace. Our longer-term ambition is to make that fit intelligence useful across other stores, websites and apps through Sign in with ClothME and partner integrations.

One profile should become more useful as more businesses connect to it.

Build around real families

An account can represent more than one shopper.

It can hold a parent’s preferences, a child’s changing size and a partner’s Fit Profile. With permission, family connections can make birthdays, anniversaries and everyday gifting more thoughtful.

We want ClothME to understand who you’re shopping for, while giving each person control over what they share.

Bring local fashion into everyday discovery

Local stores hold products, expertise and personality that deserve to be easier to find.

Our vision connects online browsing with what’s available in the real world: discover a piece nearby, check its suitability, reserve it and visit the store—or have it delivered.

A boutique’s physical location should be an advantage. ClothME should help turn nearby interest into meaningful customer relationships.

Give fashion businesses room to grow

Small brands, independent designers, resellers, boutiques and established retailers all have a place in ClothME.

We want to help them reach the right customers, manage their presence and understand demand without assembling an overwhelming collection of tools.

Our marketplace model reflects that commitment: no setup, subscription or listing fees. We earn a commission when we generate a sale.

As we expand, optional services should offer clear value, with clear choices.

Make discovery useful

A new product should have a better chance of reaching someone it suits.

We plan to connect fit, preferences, location and availability so that recommendations and notifications become more relevant.

Sponsored discovery must meet the same standard: useful to the shopper, clearly identified and worthy of their attention.

Attention is something we earn.

Help the industry make better decisions

Better retail begins with better understanding.

We want to help businesses see where demand exists, which products attract interest and where fit creates friction. Aggregated insights can support more informed decisions about assortments, stock and future collections.

Our ambition is to help reduce avoidable returns, unsold inventory and wasted effort. We’ll measure progress through actual outcomes.

Earn trust as we grow

Fit Profiles and family connections involve personal information. Protecting that information is part of building the product well.

We believe people should understand how their data is used and have meaningful control over it. Business insights should help retailers without exposing individual customers.

Trust must grow alongside the platform.

Connect the experience

Becoming the operating system of fashion retail means making the parts work together:

Fit. Discovery. Family shopping. Local inventory. Store connections. Checkout. Pickup. Delivery. Customer relationships. Business insights.

We’ll build toward that vision step by step, proving each part solves a real problem before expanding it.

ClothME should become a useful connection between the way people want to shop and the way fashion businesses need to operate.