Founding Growth & Marketing Specialist

Company: ClothME Location: Austin, Texas, USA Employment Type: Full-Time Work Arrangement: On-site / Hybrid Reports To: Founder & CEO Compensation: Competitive Salary + Performance Incentives + Equity Eligibility Relocation Assistance: May be available

About ClothME

ClothME is building a better way for people to discover and shop for fashion.

We're creating a fit-first fashion marketplace that helps people discover clothing likely to fit them and their families, while helping fashion brands, boutiques, and retailers reach relevant shoppers.

Our platform brings together personalized fit intelligence, product discovery, merchant technology, and creator-driven commerce to make fashion shopping more convenient, personalized, and accessible.

For fashion businesses, ClothME provides an opportunity to acquire new customers, increase online and in-store sales, and reduce fit-related returns through a performance-based model. There are no setup, subscription, or listing fees. ClothME earns a commission when it generates a sale.

Our long-term vision is to become the operating system for fashion retail.

We're an early-stage technology company with ambitious plans to grow across North America and eventually expand into international markets.

We're looking for a Founding Growth & Marketing Specialist who wants to help build that future.

About the Role

As a Founding Growth & Marketing Specialist, you'll play a central role in introducing ClothME to consumers, fashion brands, boutiques, and creators.

You'll work directly with our Founder and collaborate closely with product, engineering, merchant partnerships, and creator community teams to develop and execute strategies that help ClothME grow.

This is a hands-on position.

You'll be involved in planning campaigns, creating content, experimenting with acquisition channels, building relationships, analyzing results, and continuously improving our growth strategies.

You'll have the opportunity to contribute ideas, test new approaches, and take ownership of meaningful projects.

As ClothME grows, there will be opportunities to develop professionally, specialize in areas of interest, and take on broader responsibilities.

We're looking for someone who enjoys building, learning, experimenting, and making a measurable impact.

Your Mission

Help ClothME attract, activate, and retain consumers, fashion businesses, and creators while building a recognizable and trusted fashion technology brand.

What You'll Do

Consumer Growth & Acquisition

Help introduce ClothME to shoppers across our launch markets.

Responsibilities include:

• Develop and execute consumer acquisition campaigns.
• Identify and test effective growth channels.
• Support organic and paid marketing initiatives.
• Build referral and word-of-mouth campaigns.
• Improve app downloads and account registrations.
• Work with Product to improve user onboarding and activation.
• Support lifecycle marketing through email and push notifications.
• Analyze acquisition and retention performance.
• Identify opportunities to improve customer engagement.
• Help grow ClothME's presence in new cities and communities.

Merchant Growth & Marketing

Help fashion brands, boutiques, and retailers discover the benefits of joining ClothME.

Responsibilities include:

• Develop merchant acquisition campaigns.
• Research and identify potential fashion business partners.
• Create merchant outreach materials and messaging.
• Support email outreach and partnership campaigns.
• Coordinate with Merchant Partnerships on prospect follow-ups.
• Develop merchant education and onboarding content.
• Create case studies and merchant success stories.
• Support merchant activation and retention initiatives.
• Help communicate ClothME's performance-based business model.
• Track merchant acquisition and campaign effectiveness.

Creator & Community Marketing

Work closely with ClothME's creator ecosystem, including Thesi, to support authentic creator-driven growth.

Responsibilities include:

• Develop campaigns to recruit fashion and lifestyle creators.
• Support creator onboarding and engagement initiatives.
• Coordinate user-generated content campaigns.
• Help creators communicate ClothME's value to their audiences.
• Identify opportunities for creator partnerships.
• Develop creator referral and ambassador initiatives.
• Support creator campaign launches.
• Track creator-driven traffic, registrations, and attributed sales.
• Collaborate with the Creator Partnerships team on community growth.

Social Media & Content Marketing

Help build ClothME's presence across relevant social platforms.

Responsibilities include:

• Develop and maintain a social media content calendar.
• Create engaging posts, short-form videos, and campaign content.
• Coordinate content production with creators and designers.
• Support Instagram, TikTok, YouTube, Pinterest, and other relevant platforms.
• Monitor engagement and audience growth.
• Identify emerging content trends.
• Test different creative approaches.
• Maintain a consistent brand voice.
• Repurpose successful content across channels.
• Use performance insights to improve content strategy.

Brand Awareness & Public Relations

Help establish ClothME as a recognizable name in fashion technology.

Responsibilities include:

• Support brand awareness campaigns.
• Identify relevant media and editorial opportunities.
• Assist with press outreach and announcements.
• Research fashion, technology, and retail publications.
• Develop campaign messaging and storytelling.
• Support partnerships with fashion communities, schools, and organizations.
• Coordinate product launch communications.
• Help communicate ClothME's mission and product innovations.

Growth Experiments & Analytics

Use data and experimentation to improve results.

Responsibilities include:

• Plan and execute growth experiments.
• Track campaign performance and acquisition costs.
• Analyze user registration and activation funnels.
• Monitor merchant acquisition and activation.
• Evaluate creator campaign performance.
• Build simple performance reports and dashboards.
• Identify underperforming campaigns and recommend improvements.
• Work with Product and Engineering on conversion optimization.
• Document experiments and share learnings.
• Recommend new opportunities based on data and customer feedback.

Email, CRM & Lifecycle Marketing

Help build communication systems that support long-term engagement.

Responsibilities include:

• Create and optimize email campaigns.
• Develop onboarding and welcome email sequences.
• Support merchant and creator communications.
• Segment audiences based on relevant behavior.
• Improve email engagement and conversion.
• Coordinate re-engagement campaigns.
• Maintain CRM data quality.
• Help automate repeatable marketing workflows.

Required Qualifications

We're interested in practical experience, demonstrated results, and the ability to learn quickly.

You should have:

• 3+ years of experience in growth marketing, digital marketing, performance marketing, content marketing, or a related field.
• Experience planning and executing marketing campaigns.
• Strong understanding of digital acquisition channels.
• Experience with social media and content marketing.
• Ability to interpret marketing performance data.
• Strong written and verbal communication skills.
• Good copywriting and storytelling abilities.
• Experience using analytics and reporting tools.
• Strong organizational and project coordination skills.
• Ability to manage multiple initiatives and priorities.
• Comfortable working independently and collaborating with others.
• Willingness to experiment, learn, and adapt.
• Genuine interest in consumer technology, fashion, e-commerce, or marketplaces.

A specific degree is not required if you can demonstrate relevant experience and results.

Preferred Qualifications

Experience with any of the following would be an advantage:

• Consumer mobile applications.
• E-commerce or marketplace businesses.
• Shopify or the merchant ecosystem.
• Fashion, lifestyle, or retail marketing.
• Creator marketing and UGC campaigns.
• Referral and affiliate marketing.
• Paid advertising.
• SEO and app store optimization.
• Email automation and lifecycle marketing.
• Community building.
• Startup or early-stage company environments.
• Product-led growth.
• Customer acquisition and retention.

Tools & Technology

You don't need to know every tool listed below. We're interested in your ability to learn and use the right tools effectively.

Analytics & Reporting

• Google Analytics 4
• Google Search Console
• Mixpanel, Amplitude, or PostHog
• Looker Studio
• Google Sheets or Excel

Digital Advertising

• Meta Ads Manager
• Google Ads
• TikTok Ads
• Pinterest Ads

Email & CRM

• HubSpot
• Customer.io
• Mailchimp
• Klaviyo

Content & Creative

• Canva
• Figma
• CapCut
• Adobe Creative Cloud

SEO & Research

• Ahrefs
• Semrush
• Keyword research tools

Collaboration

• Google Workspace
• Notion
• Slack
• Project management tools

AI & Productivity

• ChatGPT
• Claude
• AI-assisted research, content, and productivity tools

Experience with equivalent platforms is welcome.

What Success Looks Like

First 30 Days

• Understand ClothME's product, mission, and target audiences.
• Learn how our consumer, merchant, and creator ecosystems connect.
• Review existing marketing materials and growth initiatives.
• Understand our current acquisition and onboarding processes.
• Identify immediate opportunities for improvement.
• Begin executing campaigns and tracking results.

First 90 Days

• Launch and evaluate multiple growth experiments.
• Establish consistent content and campaign execution.
• Help improve consumer acquisition and activation.
• Support merchant outreach and onboarding campaigns.
• Contribute to creator recruitment and UGC initiatives.
• Build repeatable reporting processes.
• Identify the most promising early acquisition channels.

First 12 Months

• Help establish repeatable consumer acquisition channels.
• Contribute to a growing network of active merchants.
• Support a productive creator marketing ecosystem.
• Improve conversion and retention across key customer journeys.
• Develop documented campaign processes and growth playbooks.
• Help build a recognizable ClothME brand.
• Contribute to expansion into additional markets as the business grows.

How Performance Will Be Measured

We believe growth should be measured by meaningful business outcomes, not just activity.

Depending on company priorities, performance may be evaluated through:

Consumer Growth

• New customer registrations.
• Fit Profile completion rates.
• Customer activation.
• Acquisition cost.
• Retention and engagement.
• First-purchase conversion.

Merchant Growth

• Qualified merchant leads.
• New merchant registrations.
• Merchant activation.
• Published products and active catalogs.
• Merchant acquisition efficiency.

Creator Growth

• Qualified creator registrations.
• Active creators.
• Published creator content.
• Creator-driven registrations.
• Attributed sales and campaign performance.

Marketing Performance

• Campaign conversion rates.
• Organic traffic growth.
• Email engagement.
• Referral performance.
• Content engagement.
• Return on marketing investment.

Specific targets will be established collaboratively based on ClothME's stage, available resources, and business priorities.

Who Will Thrive Here

You'll likely enjoy this role if you:

• Love building and experimenting.
• Enjoy seeing measurable results from your work.
• Think creatively but make decisions using data.
• Take ownership without waiting for constant direction.
• Are comfortable working in an early-stage company.
• Enjoy collaborating with technical and nontechnical teams.
• Care about customers and the businesses serving them.
• Are curious about technology and consumer behavior.
• Can prioritize effectively when resources are limited.
• Welcome constructive feedback and continuous improvement.
• Want to grow alongside an ambitious company.

We're looking for someone who is thoughtful, dependable, proactive, and excited about helping build something meaningful.

Compensation & Benefits

ClothME aims to provide competitive compensation and an environment where employees can grow professionally.

Depending on eligibility and finalized company policies, benefits may include:

• Competitive base salary.
• Performance-based incentives.
• Equity participation for eligible employees.
• Health, dental, and vision benefits.
• Paid time off and company holidays.
• Flexible working arrangements.
• Learning and professional development opportunities.
• Modern work equipment.
• Relocation assistance where applicable.
• Opportunities to participate in company growth and expansion.

Final compensation and benefits will be communicated during recruitment.

Career Growth & Development

This is a founding position with meaningful opportunities for professional development.

As ClothME grows, we expect our growth and marketing activities to become more specialized, creating opportunities for employees to develop expertise, take ownership of larger initiatives, mentor new team members, and pursue leadership responsibilities.

Depending on your interests, performance, and the company's needs, potential career paths include:

• Senior Growth & Marketing Specialist
• Growth Strategist
• Growth Marketing Lead
• Director of Growth
• VP of Growth
• Chief Marketing Officer (CMO)

These are potential career paths, not guaranteed promotions. We believe responsibilities and advancement should be earned through demonstrated impact, strong collaboration, and continued development.

We want people who join ClothME early to have the opportunity to grow with the company as it expands.

Interview Process

Our interview process focuses on practical experience, creativity, problem-solving, and your ability to execute.

Stage 1 — Initial Conversation

Discuss your background, marketing experience, and interest in ClothME.

Stage 2 — Founder Interview

Meet with the Founder to learn more about the company, its mission, and its growth opportunities.

Stage 3 — Growth & Marketing Experience Discussion

Walk us through campaigns you've personally executed, including your approach, responsibilities, results, and lessons learned.

Stage 4 — Practical Growth Exercise

Complete a focused, job-relevant exercise involving a realistic ClothME growth challenge. We aim to respect candidates' time and avoid unnecessarily lengthy assignments.

Stage 5 — Collaboration & Values Interview

Discuss your approach to teamwork, communication, prioritization, customer focus, and problem-solving.

Stage 6 — References & Offer

For shortlisted candidates, complete reference checks and discuss compensation, responsibilities, and next steps.

Why Join ClothME?

At ClothME, you'll have an opportunity to help shape how a new fashion technology company grows.

You'll work closely with the Founder and collaborate across product, engineering, partnerships, and creator communities.

Your ideas will be heard, your work will have visible impact, and you'll have opportunities to take on new challenges as the company expands.

We're building a team that values curiosity, ownership, collaboration, and meaningful results.

If you're excited about helping people discover fashion that fits, supporting fashion businesses, and building a technology company with global ambitions, we'd love to hear from you.

Join us in building a better future for fashion commerce.

Equal Opportunity

ClothME is committed to providing equal employment opportunities.

We welcome qualified applicants from diverse backgrounds and evaluate candidates based on their experience, capabilities, and ability to contribute to our mission.

Reasonable accommodations are available throughout the recruitment process.